I find where your tracking is leaking, fix it, and set up server-side tracking across Meta, Google Ads, TikTok, Pinterest, Snapchat and GA4 that you can finally scale on.
For eCommerce brands spending $50k+ a month on ads
Platforms I work with
“He fixed in 48 hours what our agency couldn’t solve in 3 months.”
“Our match rate jumped from 47% to 95%+ within a week of his EMQ optimization.”
“Sultan rebuilt our entire attribution stack in 3 weeks.”
Most brands I audit are leaking in at least one of these. Each leak means Meta and Google optimise on part of the picture, and you pay for it in CPA.
Your pixel lives in the shopper’s browser. Ad blockers and Apple’s privacy rules stop it before Meta, Google or TikTok ever hear about the order.
What it costs youYour winning ads look like losers, so you pause the ones that actually sell.
Fixed by server-side GTMThey tap your ad on their phone and buy on their laptop a few days later. Without a shared ID, the platform never links the sale to the click.
What it costs youThe ad that earned the sale gets zero credit, and the algorithm switches it off.
Fixed by identity resolutionPhone sales, invoices and offline deals close in your CRM weeks after the click. Google and Meta never hear that they happened.
What it costs youThe algorithm keeps buying cheap clicks instead of finding more customers who pay.
Fixed by CRM revenue syncFounders, brand owners and agencies, in their own words.
Verified clienteCommerce“If you’re serious about scaling your business and want someone who understands tracking beyond just installing a pixel, Sultan is the person I’d recommend.”
“We were spending money on ads, but honestly, I wasn’t fully confident in the data we were making decisions with. Sultan took the time to understand our setup, identify the tracking issues, and fix things properly instead of just applying a quick patch. He handled the technical side professionally, explained what was happening in a way we could understand, and made the whole process smooth. What I appreciated most was his attention to detail and the fact that he genuinely cared about getting things right.”
“I’ve worked with 7+ tracking experts over the years. Sultan operates on a different level.”
“We were flying blind after iOS14. Ads Manager showed 5 sales, Shopify showed 20.”
“Our match rate jumped from 47% to 95%+ within a week of his EMQ optimization.”
“He fixed in 48 hours what our agency couldn’t solve in 3 months.”
“We were burning $200k+/year on misallocated ad spend without knowing it.”
“Sultan rebuilt our entire attribution stack in 3 weeks.”
“The Google Ads Offline Conversion setup changed our business.”
“Closed-loop attribution from CRM to ad platforms changed everything.”
“I run a marketing agency and white-label Sultan’s services for premium clients.”
“I worked with 5 experts before finding Sultan. He didn’t just install a plugin.”
“The TikTok Events API integration was vital for our low-ticket offer scaling.”
“Working with Sultan removed the anxiety from our paid acquisition.”
“From day 1, it felt like Sultan had become part of our team.”
“Most consultants oversell and underdeliver.”
“Sultan is the best in the game and is consistently delivering.”
“I’ve worked with 7+ tracking experts over the years. Sultan operates on a different level.”
“We were flying blind after iOS14. Ads Manager showed 5 sales, Shopify showed 20.”
“Our match rate jumped from 47% to 95%+ within a week of his EMQ optimization.”
“He fixed in 48 hours what our agency couldn’t solve in 3 months.”
“We were burning $200k+/year on misallocated ad spend without knowing it.”
“Sultan rebuilt our entire attribution stack in 3 weeks.”
“The Google Ads Offline Conversion setup changed our business.”
“Closed-loop attribution from CRM to ad platforms changed everything.”
“I run a marketing agency and white-label Sultan’s services for premium clients.”
“I worked with 5 experts before finding Sultan. He didn’t just install a plugin.”
“The TikTok Events API integration was vital for our low-ticket offer scaling.”
“Working with Sultan removed the anxiety from our paid acquisition.”
“From day 1, it felt like Sultan had become part of our team.”
“Most consultants oversell and underdeliver.”
“Sultan is the best in the game and is consistently delivering.”
Most builds take 3 to 5 weeks. You get a fixed price up front, no long-term contract, and 30 days of support after we go live.
We look at your setup together on a call. I show you where conversions are slipping through and roughly what that costs you.
I set up your tracking around your store, your funnel and the platforms you actually advertise on. Nothing generic, nothing shared with other clients.
I test every event before we go live and again after, so you’re not spending money on numbers that turn out to be wrong.
Now you can raise budgets knowing the numbers are real, while the ad platforms learn from better data.
I keep client names private under NDA, but the numbers are theirs. Here’s what was broken, what I built, and what changed.
Deals closed offline, weeks after the click, so the ad platforms never found out.
Calls and bookings at each location weren’t linked back to the ads that brought them in.
Store names hidden. Growth figures compare each period with the one before it, as Shopify shows them.
$163,554Total sales in 7 days · 2,068 orders+244%
$7,305Sales in one day · 95 orders+128%
$2,669Sales in one day · 41 orders+80%
$13,264Sales in one day+52%
$1,137Sales in one day · 14 orders+49%
$15,438Sales in one day · 6,170 sessions+31%
$12,393Sales in one day · 148 orders+19%
$5,018Sales in one day · 72 orders+14%
$105,581Sales in 7 days · 54,129 sessions+10% sessions
I’m Sultan. I’ve spent the last 8+ years fixing tracking for brands that live on paid ads, building server-side GTM, Conversion APIs, GA4 setups and CRM revenue sync. So far that adds up to more than $50M in ad spend across 250+ brands.
I also post free server-side tracking lessons on YouTube. Watch a couple and you’ll know how I work before we ever get on a call.
Most clients need a few of these, not all eight. On the audit call we’ll work out which ones you actually need.
Your own private container on your own subdomain. Ad blockers don’t block it, cookies last longer, and every platform gets the conversions your browser pixel misses.
Deduplicated, enriched with hashed customer data, and tuned until Event Match Quality hits 9+.
Enhanced conversions, cross-domain tracking and attribution at every stage of your funnel.
Salesforce, HubSpot or your own CRM connected to Google and Meta, so they bid on real revenue.
Follows the same customer across domains, devices and platforms using your own first-party data.
A clean data layer that works on Shopify, ClickFunnels, WordPress, custom builds and multi-step funnels.
Server-side tracking for every major ad platform, including forms inside iframes.
I test every build before and after launch and keep checking it, so you know the numbers are right before you spend more. It’s included free with every build.
Most setups stop at the browser pixel, and nobody checks them again after launch.
Straight answers, no sales talk. If yours isn’t here, ask me directly.
Most builds take 3 to 5 weeks, from kickoff to a tested, working setup.
Brands spending at least $50k a month on paid ads. I do my best work with brands spending $100k to $300k+ a month.
Yes. Server-side tracking and Conversion APIs send conversions from your server, so the platforms see the sales your browser pixel misses.
Access to your ad platforms, analytics, CRM and website code. I sign an NDA, and I never store your customers’ raw personal data.
Meta, Google Ads, TikTok, LinkedIn, Reddit and X for ads. HubSpot, Salesforce and Pipedrive for CRM. Shopify, ClickFunnels and WordPress for your store or funnel.
Yes, for a small number of agencies.
You get 30 days of support included. After that you can keep me on month to month for advice, or not. There’s no long-term contract.
You get a full refund if verified data accuracy is below 90% after implementation.
Free tracking audit30 min · Free · Pick a time
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